Optimizing and distributing low-quality content just for optimization's sake won't get you anywhere. Google’s guidelines make it clear that focusing on quality over quantity and value over filler will improve SERP visibility. That means you need to develop a solid content plan, build a target keyword list, and create valuable content before you start optimizing for the SERPs.
Optimize your content for SERP features. Schema markup may help make your site or page more visible to Google bots. You can use tags for recipes, products, reviews, and more. Improving your organic listings should be your number one goal if you want real results that outlast your ad campaigns. A good organic SEO strategy can go a long way to solving your problems about improving Google SERP rankings.
After your initial keyword research, SERP analysis can help you avoid creating content you'll never see. The more you know about the SERPs, the better your content and website design will be. To keep your site healthy and ranking high, it's important to stay up-to-date with Google's rules. Read some SEO information and ideas to learn more about optimizing your search. The above steps are very helpful in resolving your doubts about how to improve your ranking in the Google SERPs.